What does Rock the Red mean to you today, well away from its inauguration and deployment during the 2007-08 season? What does it mean to the Capitals now? How should it be cultivated, nurtured, and deployed in 2008-09?
Also: was it hooey and hokie or a heartfelt rallying cry for you? Do you want to see more of it in the new season? Should Verizon Center be Redded Out for Cristobal Huet’s return with the ‘Hawks on Opening Night?
Let me submit that what we sat among and saw on television in the stands last spring was special. It was an uprising. Of passion-fashion. It was a community powerfully connecting with its hockey team.
(It actually forced old media print columnists to come and cover hockey.)
Let me also submit that it wasn’t fad or fleeting in its heartbeat — that it’s an indigenous state of the contemporary hockey mind here. Team officials in Philadelphia tried to replicate what was originated here in their rink, but they had to distribute thousands of orange t-shirts in their rip-off act, and in the end, it came off as copycat, forced, and generic.
There will be more genuine Caps’ fans in Verizon Center this coming season than perhaps in any season preceding, as thousands of Washingtonians have purchased season tickets this summer. The opportunity will be red-ripe to Red Out the building whenever the team wants to.
Personally, I have one deeply ingrained reason for wanting to see the scheme continue — but with great care: the sight of an orange-and-black-less Washington rink for games against Philthy — playoff games at that! — remains something of a dream theater to me.
In real time last spring there was a searing sense that the Caps had, with the look, connected with their much-maligned fanbase in durable fashion. Metro trains never looked so gorgeous. Folks painted their faces and dyed their hair. Some wore red socks. Men in red dresses never looked so . . . mainstream.
That Alexander Ovechkin would lead our hockey team to great feats like the against-all-odds Southeast Division title last season was, and is, from my vantage, merely predictable byproduct for his other-wordly game. But that he could engineer, in Pied Piper red-fashion, the obliteration of the enemy’s colors and pawns from our building, precisely when they most wanted to be there, that’s special. I’m not sure I thought I’d ever see that happen.
Of course, in identifying Ovechkin as architect and engineer of our awesome new atmosphere I’m conflating his on-ice heroics with the clever atmosphere actions of the team’s marketing pros. And AO alone among Caps’ players shouldn’t be exclusively credited for 07-08’s home rink euphoria. But he is, for lack of a better description, our banner boy — certainly the face of the franchise. He is the Pied Piper of Pucks in this town.
It’s amusing to think that perhaps AO foreshadowed the Caps’ special spring scene at home back in July 2007, when the first installments of the team’s new colors and look made their way to Russia.
Those who participated in the Red Outs, as well as those Caps’ fans watching on television at home, likely are of one mind when it comes to rolling out the Red again: it ought not to be a commonplace occurrence, it ought never to be trite and trifling. It ought to be summoned only for truly special occasions. It’s like a team’s special occasion jerseys or sweaters, in a sense — you always want them to remain special.
Good news on that front. Tim McDermott, the Caps’ Senior VP, Chief Marketing Officer, this morning told me, “Red will be our brand campaign/theme again this year . . . we will select a few high profile games for a Rock the Red/Red Out theme.”
And note that the Red Rally Cry still has to be tested against Pennsylvania’s other team. Hmm . . . should we Red-Out all games against the two Keystone Staters? And by extension, should we avoid the fashion-passion statement against all Southeast division foes, further damning an already depressing division alliance? Or, the Caps and HockeyWashington might opt to Red Out the Phone Booth on November 10, against Tampa, and welcome back Barry Melrose to the NHL in spirited fashion.
And welcome back a certain netminder, too.
Going forward, should the team, on its website, make the selection of Red Out nights an interactive force, and poll the impassioned on their fashion in advance of select regular season games? Should season ticket holders have a special say? For certain there should be specially priced Killian’s Red at the concession stands.
There was a marvelous viral quality to the rollout of the Red last spring. It was a beautiful infection, anything but unhealthy. Long may it afflict us.

Letter received today from the NCAA:
As the Caps vs. Flyers Game 7 third period ended in a tie, I turned to my wife and said, “If the game goes past midnight, I’ve got enough cash for the cab home (to Bethesda) — happily, if the Caps win.” Metro Rail closes at midnight, but the cost of a taxi home was nothing next to the chance of a multi-OT Game 7, particularly one that could result in a Capitals victory.



Saturday, February 9th, is CBC’s annual Hockey Day in Canada. The annual hockey love-in is always a treat, with a full day of NHL games and many other hockey festivities across Canada.
Our heroes’ home playing surface is back in the news. Of Saturday night’s Phone Booth sheet, our
Know who’s the latest to take notice of Verizon Center’s poor ice quality? No less than the new Executive Director of the NHLPA, Paul Kelly. In particular, he mentioned the building temperature to 
























