20 March, 2010

Category Archives: Red Rockers

Rocking a Brand-Altering Identity: The Genesis of the Caps' 'Rock the Red' Campaign

27 November, 2008

What if instead of ‘Rock the Red’ the Capitals last spring had unveiled ‘Believe in Red,’ ‘Red Rage,’ or ‘The Rise of the Red’ as a marketing slogan?
Doesn’t quite carry the same ring or flair, does it?
Those branding identity alternatives were in fact variations on the red theme that the Caps’ marketing and [...]

Also filed in Washington Capitals | Comments (6)

The Washington Capitals Red Rockers Headshots

20 November, 2008

With all eyes on the west coast road trip, the Washington Capitals quietly debuted the Red Rockers presence on the team’s web site.  The eager eye of the official message boards sniffed it out.  There are no individual bios — at least not yet — but there are headshots of all 16 ladies and just [...]

Also filed in Ice Girls, Puck Bunnies, Spirit Squad, Washington Capitals | Comments (8)

Knee-Jerks & Notes – Tampa Bay, 11/10

10 November, 2008

It’s been a while since we had some good ol’ Knee Jerks for a game, and between pucksandbooks and myself, we should be able to get at least one nugget of interest out there.  Or not.

Big crowd tonight, both in the stands and in the press box.
There’s a new contender for noise during the national [...]

Also filed in Knee-Jerk, National Hockey League, Olaf Kolzig, Spirit Squad, Tampa Bay Lightning, Washington Capitals | Comments (9)

Much Adieu About Nothing?

13 October, 2008

Without a formal announcement, the Washington Capitals officially debuted their inaugural “Spirit Squad” to the masses at Saturday’s Home Opener. It also seems the ever-changing “Spirit Squad” has a new name, the “Red Rockers.”¬† (I wonder what the original Red Rocker thinks?)¬† Did you notice them?¬† Chances are the answer is “not really.”
Though a few [...]

Also filed in Ice Girls, Spirit Squad | Comments (17)

Much Adieu About Nothing?

13 October, 2008

Without a formal announcement, the Washington Capitals officially debuted their inaugural “Spirit Squad” to the masses at Saturday’s Home Opener. It also seems the ever-changing “Spirit Squad” has a new name, the “Red Rockers.”¬† (I wonder what the original Red Rocker thinks?)¬† Did you notice them?¬† Chances are the answer is “not really.”
Though a few [...]

Also filed in Ice Girls, Spirit Squad, Washington Capitals | Comments (16)

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