The Director of Philanthropic Marketing & Communication from Children’s National Medial Center personally contacted me, followed by a press release from from the Washington Capitals, about this latest initiative which goes hand-in-hand with the holiday season of giving.
Sponsored by Parade Magazine, Mike Green is helping Children’s National Medical Center as part of the America’s Giving Challenge. A charity badge, or “widget”, was created that others can post on their websites or blogs, or attach to their emails to spread the word and aid in donating. The url for the badge is http://www.networkforgood.org/Pca/Badge.aspx?BadgeId=108100 and can also be found on our right hand navigation pane.
Green is in competition with a similar effort by Dan Froomkin, who writes the White House Watch column for washingtonpost.com. Donations of $10 or more will count as a “vote” for each campaign. The campaign with the most donations each day will receive another $1,000. In addition, the Case Foundation is awarding a total of $750,000 for the most successful campaigns.
The challenge began on 16 December, 2007 and continues through 31 January, 2008. Donations to Children’s National will go to the Kids Care Fund to advance pediatric care.
For more information, visit http://giving.casefoundation.org/givingchallenge/home.
