It’s a Friday afternoon in early winter, and ominous clouds foretelling a historic snow storm are forming overhead. What are a pair of leading players for Comcast Sportsnet’s hockey team doing? Recording their thoughts out of the studio, remotely, at the National Gallery of Art’s Sculpture Gardens ice rink. It’s Lisa Hillary reflecting in preview fashion and Michelle Scalise balancing a hand-held camera. No producers, no directors, just two women who seriously dig puck making a puck product for the Comcast web site. A big-time media outlet, going media retail. And it works.
Admin update – Here is the video of Lisa as shot by Michelle on csnwashington.com
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