http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html A Haven for the Hockey Malnourished Sun, 05 Feb 2012 06:49:37 +0000 hourly 1 http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13593 Christy Hammond Sun, 30 Nov 2008 00:41:01 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13593 As a hockey blogger and a sport management/comm studies major, this was a fascinating read and I thank McDermott for sharing how this brand campaign came about. Thanks! As a hockey blogger and a sport management/comm studies major, this was a fascinating read and I thank McDermott for sharing how this brand campaign came about.
Thanks!

]]> http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13592 b.orr4 Fri, 28 Nov 2008 13:05:26 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13592 Of course, they could have stolen from Steven King and gone with "Redrum". Now that would have scared the hell out of the opposition, but I doubt it would have worked well on the side of a Metrobus. Of course, they could have stolen from Steven King and gone with “Redrum”. Now that would have scared the hell out of the opposition, but I doubt it would have worked well on the side of a Metrobus.

]]> http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13591 pucksandbooks Fri, 28 Nov 2008 00:20:02 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13591 Thanks for the thoughtful and enthusiastic replies. They speak I think to the passion the Caps were seeking to tap into last spring. I can't tell you how many game attendees this season have mentioned to me the atmosphere now nightly characteristic of our rink. Thanks for the thoughtful and enthusiastic replies. They speak I think to the passion the Caps were seeking to tap into last spring. I can’t tell you how many game attendees this season have mentioned to me the atmosphere now nightly characteristic of our rink.

]]> http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13590 Jessie Thu, 27 Nov 2008 19:29:45 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13590 rock the red is perfect. it makes me proud to be not just a fan of the caps, but of the fact that i was there when this awesome whirlwind of fantasy started. i was there before the slogan, and i'll be there after, and "rock the red" perfectly describes the experience, from the beginning right til the end rock the red is perfect. it makes me proud to be not just a fan of the caps, but of the fact that i was there when this awesome whirlwind of fantasy started. i was there before the slogan, and i’ll be there after, and “rock the red” perfectly describes the experience, from the beginning right til the end

]]> http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13589 Juan-John Thu, 27 Nov 2008 17:53:14 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13589 I like Red Reign. :-) I like Red Reign.

]]> http://www.onfrozenblog.com/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html/comment-page-1#comment-13588 frets Thu, 27 Nov 2008 16:05:28 +0000 http://mvn.com/onfrozenblog/2008/11/27/rocking-a-brand-altering-identity-the-genesis-of-the-caps-rock-the-red-campaign.html#comment-13588 I'm always fascinated by what goes on behind the scenes with the Caps & this is some great reporting. "Rock the Red" now seems to be such a natural choice...but as you remind us, there's much deliberation and testing that goes into any marketing campaign to find that 'natural' fit. The fact that it was so quickly embraced and has carried over into this season is just proof of its success. I’m always fascinated by what goes on behind the scenes with the Caps & this is some great reporting. “Rock the Red” now seems to be such a natural choice…but as you remind us, there’s much deliberation and testing that goes into any marketing campaign to find that ‘natural’ fit. The fact that it was so quickly embraced and has carried over into this season is just proof of its success.

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