The End of an Era

After more than 13 months of negotiations, CBC is saddened to announce that a deal has not been reached with the rights holders for an extension of "The Hockey Theme" - CBC'S HOCKEY NIGHT IN CANADA theme song.
But wait! There's a potential silver lining, at least according to CBC:
CBC, in conjunction with leading music producers Nettwerk Music Group, will conduct a nationwide search, inviting Canadians to write and record an original song for CBC'S HOCKEY NIGHT IN CANADA. Then, in a debate that is certain to dominate conversations throughout the country, fans and a jury of experts will choose the best new composition. CBC will offer $100,000 for the winning song, which will then become the new "official theme song" of CBC'S HOCKEY NIGHT IN CANADA and will be heard in every broadcast.
This could go either way: it's either going to be a great thing for the show- a sign of the changing times and new millenium- or it could be the musical version of New Coke. Only time will tell.
Update, 06/09/08: CTV managed to score the exclusive rights to "The Hockey Theme." In your face, CBC!








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