— an outlet whose merchandise was devoted exclusively to the Blackhawks. It was distinctive for its largesse of authentic team equipment and uniform wear. You wanted a pair of Denis Savard’s shin guards, or skates, Hawk Quarters had ‘em. The store had dozens of hangers of multi-colored, authentic practice sweaters, all of them with endearing stress markings about them. On Sunday I visited Hawk Quarters again, and I enjoyed the stop every bit as as much as my first.

For one thing, a full hour before the store opened at noon, there was a middle-aged, silver-haired Chicagoan standing before the store window, within which a large flat-screen TV was replaying, perfectly audibly, a months-old game from the regular season. He was following it intently, even conspicuously and loudly exhorting on his Hawks to prevail. Standing not quite near enough to him to be associated with his eccentricity, I thought to myself, you wouldn’t see this in Atlanta or Nashville or Raleigh. I also didn’t think I’d have seen it for preceding renditions of the Hawks.

Maybe it was wishful thinking on my part, but I thought the old geezer was where he was Sunday morning because he missed his fun-to-watch hockey team again. Offseasons do that to the devoted.

Inside, I was drawn to the authentics section, as before. But on this visit it seemed expanded. Scores of sticks. Rows of skates. Bins teeming with well-worn protective gear. And that fabulous array of practice sweaters. There were some new Reeboks, but I noticed many, many more of the old school Centre Ice set, cut and formed the way hockey sweaters were supposed to be: beautifully bulky. Leave it to an Original Six franchise, I thought, to still skate a contemporary hockey season in a hockey sweater that looks like a hockey sweater. At least during practice.

They looked so good, in fact, that I very nearly plunked down $100 for one. I took a real hard look at a selection of green practice sweaters bearing that distinctive Hawks’ logo and thought how well I’d fit in this town were I sipping St. Patty’s beers here in one next March 17. But I reasoned that while I love Chicago, I just don’t love the Hawks.

Another reason for my attachment to this little store in this sorta hockeytown is its exclusivity of product. During all of those very lean years of losing Hawk Quarters remained open and faithful to its team, never once jumping on MJ’s formidible marketing bandwagon. Or the always marketable, lovable Cubs. Or the rebuilt Bears. That’s a monogamy I admire.

After an indulgent visit I left Hawk Quarters Sunday afternoon for a sun-splashed walk along Lake Shore Drive, and I thought about the chances of the Capitals needing/supporting a devoted store of their own in their downtown. A heck of a lot of gear today is moved on line, making stores like Hawk Quarters perhaps archaic or antiquated. The Caps of course have never had one. There’s a devoted store to the team at Kettler, but that’s different from announcing one’s presence to the residents and tourists of a downtown. There’s something commendably civic-minded about such a site, I think — a sort of meeting place for the like of heart. I hope we see one one day soon.


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Posted at 7:00 am. Filed under Chicago Blackhawks, Hockey Towns, Morning cup-a-joe, Puck Sodas, Stanley Cup Playoffs, Washington Capitals.
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8 Comments

  1. SpartyCuse wrote:

    Welcome to Chicago. Im guessing you are staying at the Palmer House. If you need some more ideas for places to go/see/drink while in town, let me know.

    Tuesday, May 6, 2008 at 8:07 am | Permalink
  2. MulletMan wrote:

    That is kind of a cool idea. I would think that the store would have to be either owned or have an agreement with the team in order to get exclusive equipment. Wonder if the stores inside the phone booth have any sort of special agreements which would limit competition in the immediate area?

    I find it amazing that they are only charging $100 for a game worn jersey or was that for a practice worn? I think the Caps practice jersey runs $100, so for a name & numbered jersey that shoulds like a pretty good deal.

    Tuesday, May 6, 2008 at 11:31 am | Permalink
  3. usiel wrote:

    The Blackhawks were my first hockey team (great name) as I lived there from 8 to 11 or so but I didn’t really find how amazing the game was till ‘88 or so watching the Capitals.

    Tuesday, May 6, 2008 at 12:09 pm | Permalink
  4. SpartyCuse wrote:

    HawkQuarters is owned by the Hawks. They sell the game-issued (non worn) jerseys for $100 or so. Game worn ones cost more.

    Tuesday, May 6, 2008 at 2:12 pm | Permalink
  5. Grooven wrote:

    Why not for the Caps?

    The Orioles had one in downtown DC. (I don’t know if it’s still there, but I remember it when growing up.)

    Tuesday, May 6, 2008 at 11:33 pm | Permalink
  6. josh wrote:

    Great post. I’ve always liked the Blackhawks and have hoped they would come back from the dead at some point. A strong Blackhawk franchise is good for hockey.

    Wednesday, May 7, 2008 at 10:08 am | Permalink
  7. Chris wrote:

    The Caps had a store in White Flint Mall during 2 holiday seasons selling regular retail gear- no equipment, perhaps 1992 & 1993. It was small, but great.

    Monday, May 12, 2008 at 12:43 am | Permalink
  8. BiggestFan123 wrote:

    If anybody’s interested. Fathead is making a Wizard Capital Logo soon. I can’t wait. I purchased a Red Wings Logo and it’s awesome!

    Friday, May 16, 2008 at 3:55 pm | Permalink

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