Ovechkin’s a cut above the rest on the ice. Now he’s cut a deal with his favorite tonsorial destination: The Hair Cuttery. It was in January of this year that Dan Steinberg broke the story of the NHL’s richest man and his hair. A while later, Majority Owner Ted Leonsis thought that Ovechkin would “be a great spokesperson for you [Hair Cuttery]“.
So it is written, So it shall be done…
Today, the Hair Cuttery — the largest privately-owned chain of hair salons in the country — announced that it has signed Ovechkin to a 6-month partnership agreement. He will appear in print and radio ads and will provide limited autographed items for Hair Cuttery clients. There may even be personal appearances at some locations in the area.
From the press release:
“Ovechkin proves that even if you’re a multimillionaire, you can still appreciate a good haircut at a great price. After signing a 13 year, $124M contract — the richest in NHL history — the 22-year-old Washington Capitals’ left wing is still a regular client at the Ballston Common Hair Cuttery in Arlington, Virginia. The salon is located in the mall underneath the Kettler Capitals Iceplex where the team practices and, since he never needs an appointment, Ovechkin stops in for a haircut whenever it is convenient for him.”
“When we learned that Alex is a regular Hair Cuttery client, we knew he would be perfect for our new advertising campaign,” said Dennis Ratner, founder and CEO of Hair Cuttery. “Alex certainly has some extra change in his pocket these days, and at Hair Cuttery, all our clients can get a great style and keep a little extra for themselves.” The new change your hair, and change in your pocket¬Æ campaign focuses on how clients can change their hair through cut, color, and styling services at Hair Cuttery, and still keep some extra change in their pocket.
Ratner went on to say, “Alex brings an authentic endorsement to the Hair Cuttery brand — he has been a loyal client, and now we are able to share this with the rest of the Washington, DC area. His commitment to family and wholesome, athletic image are also a great fit with our family salons.”
12 Comments
the only problem is that I don’t think “caveman” is a style most folks want to adopt – I guess we shall see a more neatly shorn Ovie in the future?
@steph – LOL
Paging Mr. Ovechkin’s image consultant.
Paging Mr. Ovechkin’s image consultant.
Please report to the Kettler Ice Plex immediately…
his agent, Jackie Childs, got him free haircuts for life!
Gr8! Now he just needs to start greeting people at WalMart.
Did you put the gel on? I didn’t tell you to put the gel on! Why’d you put the gel on?
Only for six months? Guess Mom wasn’t present at that negotiation.
Is this a joke? I understand Ovie’s blue collar work ethic, but this is not necessary. This guy is an ELITE NHL PLAYER, he should be doing ads for the NHL. He can do the stuipid Hair Cuttery ads, but behind closed doors this guy will shag models, rub elbows with famous people, and eventually bring us a cup.
Anessa. Oh yes she was.
I’ve always thought that a $14 haircut looks like a $14 haircut, but I think it is interesting that the caps are marketing themselves with other local businesses.
As a season ticket holder, however, is there anyone left that does not have at least something signed by Ovie?
First…a garage makeover. Now, hair style. The sky’s the limit.
I love it!!
Not to be outdone, the NHL will immediately contract Sidney to be a talking head for lip augmentation in Pittsburgh…..
Oh this is just priceless OV isn’t it! I totally love it! Good for him, it’ll be good PR for the Caps too! I can only imagine the ribbing he is taking from the team on this one! I love OV, really its just too much! LOL
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