http://www.onfrozenblog.com/2008/03/08/caps-pens-rewind.html A Haven for the Hockey Malnourished Sun, 21 Mar 2010 23:03:49 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://www.onfrozenblog.com/2008/03/08/caps-pens-rewind.html/comment-page-1#comment-424 TitGit Thu, 10 Jul 2008 19:58:18 +0000 http://mvn.com/onfrozenblog/2008/03/08/caps-pens-rewind.html#comment-424 Okay, so not 82-games per team per season, but surely the weekly NBC games, and a few of the ones on VS could receive such publicity. Okay, so not 82-games per team per season, but surely the weekly NBC games, and a few of the ones on VS could receive such publicity.

]]> http://www.onfrozenblog.com/2008/03/08/caps-pens-rewind.html/comment-page-1#comment-423 Grooven Sat, 08 Mar 2008 16:05:18 +0000 http://mvn.com/onfrozenblog/2008/03/08/caps-pens-rewind.html#comment-423 Interesting how they switch back and forth on audio tracks between DC and PIT coverage. (As well as back and forth between tv and radio -- since Kolbe's voice is also heard.) I guess this is the league's first opportunity to rework their hype machine with Ovechkin playing well and Crosby back on the ice. (And I have to say, I'm not sure I'm too fond of the overuse of either of them as a crutch for advertising.) But I find myself thinking of what commercials could be like if they put forth this kind of effort for every game. Surely Ovechkin and Crosby are not the only two players in the league, nor are the Caps, Penguins, Rangers, Leafs, Red Wings and Flyers (despite Comcast's protestations) the only teams in the league. [The only reason the Caps and Penguins are even in that list is because of two players.] Maybe this is an example of something the NHL should take from the NFL. In football, every single game is filled with monster ramifications and hype, even for a nothing game. Okay, so not 82-games per team per season, but surely the weekly NBC games, and a few of the ones on VS could receive such publicity. Isn't that the point of advertising? It's too bad NHL PR is still so narrowminded and hasn't grasped broader approaches. Interesting how they switch back and forth on audio tracks between DC and PIT coverage. (As well as back and forth between tv and radio — since Kolbe’s voice is also heard.)
I guess this is the league’s first opportunity to rework their hype machine with Ovechkin playing well and Crosby back on the ice. (And I have to say, I’m not sure I’m too fond of the overuse of either of them as a crutch for advertising.)
But I find myself thinking of what commercials could be like if they put forth this kind of effort for every game. Surely Ovechkin and Crosby are not the only two players in the league, nor are the Caps, Penguins, Rangers, Leafs, Red Wings and Flyers (despite Comcast’s protestations) the only teams in the league. [The only reason the Caps and Penguins are even in that list is because of two players.]
Maybe this is an example of something the NHL should take from the NFL. In football, every single game is filled with monster ramifications and hype, even for a nothing game. Okay, so not 82-games per team per season, but surely the weekly NBC games, and a few of the ones on VS could receive such publicity. Isn’t that the point of advertising?
It’s too bad NHL PR is still so narrowminded and hasn’t grasped broader approaches.

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