Qu vara es cunto usted paga, y lo que usted consigue para lo que usted paga. In that regard the Caps’ deal is unique as far as the excellent advertising and promotional opportunities provided.

The key thing for us was getting additional promotional inventory on WTOP. Bonneville offered us a generous package, including “spot banks” that we can use as we like – for example, to promote particular games or events more prominently than others.

We really focused on the promotional elements to reach out to more fans. We’re grateful for the hard-core fans that already listen to the games, but the promotional opportunities are critical to attracting new fans to the team – whether they come to games, listen on the radio, or watch on television.

The press release mentioned a “weekly one-hour Capitals magazine show on Saturday nights at 6 p.m.” Can you tell us more about the style of the show?

The show will be similar to Caps Center Ice Show, but now it’s 6 p.m. every Saturday throughout the season.

Who will host the show, and when is it slated to premiere?

We haven’t selected the host yet. The plan is to debut the show before the first game, but no official date has been announced.

Will the games and/or shows be streaming via the Internet?

Yes! We haven’t finalized exactly where they’ll be available, possibly washingtoncaps.com, but the broadcasts will be available online. We hope that the online broadcasts will provide out-of-town fans a way to follow the Caps from wherever they are.

Will the Saturday Night shows be available for download/podcast?

That’s definitely our intent, though exactly how we’ll distribute them is not yet set.

Has a name for the weekly show been selected? If not, may I suggest “Saturday Night Caps”, or SNC, since everything in DC requires an acronym or abbreviation…

I like your suggestion … maybe you should offer options on OFB and have fans write in …

Thanks Kurt! You heard the man, folks: vote away, and feel free to add your own.

What should the new weekly Capitals radio show be named?
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Posted at 10:02 am. Filed under 3WT, Radio, Ted Leonsis, WTEM, WTOP, WTWP, Washington Capitals.
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25 Comments

  1. Gustafsson wrote:

    If Wes Johnson is busy, I know where they can go for voiceovers on the new station.

    Thursday, September 6, 2007 at 10:10 am | Permalink
  2. TG wrote:

    Well, since it’s now back on a “real” radio station, and the jerseys are closer to what they used to be…

    Back in the day, when the games were on WMAL, there were 15 minutes to fill between the end of the Trumbull & Core show at 7 pm and the start of the Caps pre-game show at 7:15. So, they had “The world’s only pre-pre-game game show” called “Meet the Puck!” And it was hosted by Trumbull and Core who both knew nothing and couldn’t care less about hockey. But they gave away tickets, took calls, etc.

    Thursday, September 6, 2007 at 10:19 am | Permalink
  3. B.ORR4 wrote:

    What I really want to know is who is going to host the post-game show. I know anybody they get will be better than Frank ” I could be drunk” Hanrahan, but I feel they really need to get a true hockey expert for the show. Someone who can break the game down and give us some true insigh and not just repeat what a couple of wacko callers claim happened. Vogs would be my first choice, but I know he can’t do it. How about someone from OFB?

    Thursday, September 6, 2007 at 11:39 am | Permalink
  4. OrderedChaos wrote:

    Note: Mr. Orr’s comment was *not* a plant by OFB, we swear!

    Thanks for the complimentary suggestion; I personally would love to do the post-game analysis & call-in show, but there’s no way I could commit to 82 nights a year. Well, unless the pay was so stellar that I could quit my day job… and as we all know, radio isn’t a place for good salaries unless your name is Howard Stern.

    Thursday, September 6, 2007 at 11:53 am | Permalink
  5. Gustafsson wrote:

    Now I’m waiting for comments about having “faces for radio“.

    Thursday, September 6, 2007 at 12:28 pm | Permalink
  6. Meza wrote:

    I think Gus should do all voice overs and rotate the OFB crew with post game analysis with Vogs.

    Thursday, September 6, 2007 at 12:35 pm | Permalink
  7. katzistan wrote:

    Ron Weber should host the Saturday night show. Can you suggest this to them? It would be awesome.

    Thursday, September 6, 2007 at 12:59 pm | Permalink
  8. OrderedChaos wrote:

    OFB interviewed Ron Weber in the early days of our blog. As you’ll see from the comments, many in DC have great memories of Ron’s broadcasting days:

    http://www.onfrozenblog.com/2006/11/09/10-questions-for-the-dean-of-dc-hockey-ron-weber/

    I have suggested that Ron be brought on as a first-night guest for the show, but hosting (even as a guest host when his schedule permits) is a great idea katizstan, thanks!

    Thursday, September 6, 2007 at 1:03 pm | Permalink
  9. pepper wrote:

    Having Ron Weber host a weekly show would be too good to be true!

    I second all that about a return to the right colors, a real radio station, a revamped roster - could this be a new golden age of Caps hockey?

    I’m really hoping that the Saturday show is available by podcast, being one of the aforementioned out of town fans. Certainly any Caps programming that isn’t time-specific (i.e. a particular game’s pre- and post-game show) should be available by podcast.

    Thursday, September 6, 2007 at 1:24 pm | Permalink
  10. Larry Dobres wrote:

    I tried to add a name for the show and vote but it woudn’t let me do it. My suggestion is Caps on Ice.

    Thursday, September 6, 2007 at 2:09 pm | Permalink
  11. keydet wrote:

    I actually like the idea of Eliott of EITM fame hosting the show. He actually has a passion for the sport, is a season ticket holder, and it would probably be much more entertaining than their other options. The thing is, I don’t know if his contract would allow it or if he’d want to work on a saturday evening on top of his weekday stuff.

    Thursday, September 6, 2007 at 2:37 pm | Permalink
  12. OrderedChaos wrote:

    Agreed Keydet — Elliott would be a great choice but is probably not available for a variety of reasons. He would, however, be a terrific recurring guest to have on the show, or even on the pregame/postgame shows. He could be to the Caps’ show what David Brenner was to the Tonight Show. :)

    Thursday, September 6, 2007 at 2:47 pm | Permalink
  13. P-Mac wrote:

    Expanding to Baltimore was important to reach out to fans there.

    Does that mean we can keep the “O!” going for another year?

    Thursday, September 6, 2007 at 2:56 pm | Permalink
  14. OrderedChaos wrote:

    Ack! No! Leave the “O” in Camden Yards, please!

    But back on topic, I did think it was smart that the Caps were looking to reach out to their existing Baltimore-area fan base & expand the base too. Baltimore to Richmond is a pretty wide swath of territory in which to grow a business.

    Thursday, September 6, 2007 at 3:02 pm | Permalink
  15. SovSport wrote:

    Капитальное Шоу

    [admin note: babel fish translates the above as "Capital show"]

    Thursday, September 6, 2007 at 5:40 pm | Permalink
  16. odessasteps wrote:

    “Baltimore to Richmond is a pretty wide swath of territory in which to grow a business.”

    I would say it goes all the way down to Hampton Roads. Comcast is on the cable down there and the Caps are the home team, for things like home team blackouts on NHL center Ice.

    Thursday, September 6, 2007 at 7:48 pm | Permalink
  17. OrderedChaos wrote:

    I stand (or type) corrected Odessa, you’re right — Hampton Roads is definitely in the Caps’ range.

    Thursday, September 6, 2007 at 11:50 pm | Permalink
  18. Ted's Take - On Frozen Blog on Our New Radio Deal wrote:

    […] I just read this report and interview. […]

    Friday, September 7, 2007 at 8:33 am | Permalink
  19. Gustafsson wrote:

    There is a short article in the Washington Post today about the Nationals working on a radio deal with 3WT. They may end up with a similar deal to the Capitals.

    “Nationals President Stan Kasten declined to comment on talks yesterday. But sources familiar with the market in general and the Nationals’ case specifically said the club almost certainly won’t earn a rights fee from the radio deal, but rather will be able to sell advertisements during their broadcasts as a means of generating revenue.”

    Friday, September 7, 2007 at 9:55 am | Permalink
  20. katzistan wrote:

    Ordered Chaos -

    Yes, I read the Ron Weber interview, brought tears to my eyes. Grew up listening to the dude religiously, and it would be - as another poster put it - “A Golden Age” if we could get him back.

    Friday, September 7, 2007 at 12:21 pm | Permalink
  21. SovSport wrote:

    Самый “Ñ?мак” моего комментариÑ? заключалÑ?Ñ? в том, что шоу будет называтьÑ?Ñ? по-руÑ?Ñ?ки! Ð? вы перевели. По-английÑ?ки не так звучит! :)

    Friday, September 7, 2007 at 4:14 pm | Permalink
  22. Gustafsson wrote:

    Ñ? выÑ?тавкой на руÑ?Ñ?ком Ñ?зыке, номинальноÑ?ти хоккеÑ? доÑ?тигнут новый низкий уровень! ;-)

    Friday, September 7, 2007 at 8:06 pm | Permalink
  23. SovSport wrote:

    Ð?изкий уровень? Почему низкий? Ð?аоборот - выÑ?окий! :)

    Saturday, September 8, 2007 at 10:39 am | Permalink
  24. Gustafsson wrote:

    Perhaps babel fish did not translate correctly (no surprise). I meant low ratings for a Russian language show on 3WT.

    Saturday, September 8, 2007 at 4:09 pm | Permalink
  25. SovSport wrote:

    I was talking about having a Russian name for the show, not having the show in Russian :)

    Saturday, September 8, 2007 at 5:35 pm | Permalink

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