12 October, 2008

The Market Speaks on the Caps’ New Look

Washington Capitals Primary LogoEarly returns on the Caps’ new look look quite good: a 228-percent increase in sales figures for the club over a year ago. Only Buffalo and Nashville experienced higher increases, the NHL informed clubs today.

The Caps had two of the top 10 selling items in July: a red Alexander Ovechkin t-shirt (no. 6 overall) bearing the new look and the team’s 2007 NHL Draft Flex Hat (no. 10 overall). Ovechkin also ranks in the top 10 of new uniform system tops (formerly known as sweaters) sold.

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One Comment

  1. Charlie wrote:

    That is good news…The Caps did a very good job with their new uniforms…Hopefully Buffalo slug sales take a huge drop.

    Monday, September 10, 2007 at 2:19 pm | Permalink

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