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Branded Browser

By Gustafsson -  April 13, 2007

Today, the Washington Capitals announced their partnership with Brand Thunder to create the first team-branded Internet browser in professional sports.
"Brand Thunder's customized theme helps our fans show their love of the Caps while keeping them informed with the latest Caps news," said Sean Parker, the Capitals' director of new media. "We are extremely pleased to be the first professional sports team to have a customized browser."
The Capitals theme is a customization of the Firefox browser. Once downloaded, fans are able to view the upcoming schedule, purchase tickets, and view recent Caps news. In the image below, you can see how the browser looks before (top) and after (bottom) the modification.
Washington Capitals branded browser - photo from Branded Thunder
To download the Washington Capitals Firefox browser theme, go here.


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Discussion

3 Comments on "Branded Browser"

#1

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Posted by pepper, April 13, 2007 10:04 PM

That's nice. I'd suggest having a ticker as well to broadcast all of the exciting trades and acquisitions the team will be making this summer ;)

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#2

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Posted by Chimaera, April 13, 2007 11:25 PM

it does have a ticker. And a strategically placed button that you can click to order tickets.

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#3

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Posted by Gustafsson, April 16, 2007 1:04 PM

As I think about it, it seems a bit odd to debut the browser before the color and probable logo change. Unless the theme receives some styling from the mother ship.

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