10 February, 2012


Branded Browser

Today, the Washington Capitals announced their partnership with Brand Thunder to create the first team-branded Internet browser in professional sports.

“Brand Thunder’s customized theme helps our fans show their love of the Caps while keeping them informed with the latest Caps news,” said Sean Parker, the Capitals’ director of new media. “We are extremely pleased to be the first professional sports team to have a customized browser.”

The Capitals theme is a customization of the Firefox browser. Once downloaded, fans are able to view the upcoming schedule, purchase tickets, and view recent Caps news. In the image below, you can see how the browser looks before (top) and after (bottom) the modification.

Washington Capitals branded browser - photo from Branded Thunder

To download the Washington Capitals Firefox browser theme, go here.



3 Comments

  1. pepper wrote:

    That’s nice. I’d suggest having a ticker as well to broadcast all of the exciting trades and acquisitions the team will be making this summer ;)

    13 April, 2007 at 10:04 pm | Permalink
  2. Chimaera wrote:

    it does have a ticker. And a strategically placed button that you can click to order tickets.

    13 April, 2007 at 11:25 pm | Permalink
  3. Gustafsson wrote:

    As I think about it, it seems a bit odd to debut the browser before the color and probable logo change. Unless the theme receives some styling from the mother ship.

    16 April, 2007 at 1:04 pm | Permalink

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