09 February, 2010


Adventures in Maladroit Marketing

Following the NHL’s long tradition of spotty marketing, Cleveland’s new AHL club (starting in the ‘07-’08 season) seems to be announcing its presence with similar lack of proficiency, according to this thread on Hockey’s Future. The nickname of the club that will be continuing Cleveland’s substantial American Hockey League legacy?
“The Fighting Walleye”
That’s not a bunch of typos that randomly formed unrelated words. That’s going to be the team’s name. As much as we’d like to chalk it up as an accident, it can’t be. There was deliberate thought applied. The club’s owners took a patent out on it. There was paperwork involved.
It can only be assumed that the minds behind this coup will be suggesting such promotions as “New Coke Night,” “Segway Racing,” and “Pimp my DeLorean.”
OFB’s condolences to the hockey fans of Cleveland, who deserve better.

Face-off for the new club?


11 Comments

  1. pucksandbooks wrote:

    A tight-fitting Fighting Walleye sweater could literally wrap actual walleye secured from the seafood sections of Cleveland grocers.
    Those ought to look great.

    4 December, 2006 at 7:25 pm | Permalink
  2. MNGopherGirl wrote:

    Mmmm…walleye. It is best when it’s broiled. I feel like I’ve had this discussion before…

    4 December, 2006 at 7:47 pm | Permalink
  3. Blackaces wrote:

    Oh, this is fantastic. Do they plan to have a fishfry before every game?

    4 December, 2006 at 7:55 pm | Permalink
  4. Here’s an intriguing scenario: Pittsburgh fails to deliver a new rink for the Pens, new ownership bolts to Hamilton or Vegas or Portland, Steel City becomes a ripe AHL market, the Cleveland squad sees it as more appealing and moves there, and you’d have The Fish That Saved Pittsburgh.
    I think it goes without saying that OFB will sponsor an organized roadtrip to take in the Fighting Walleye’s first visit to Giant Center in Hershey next season. Complete with a fish fry tailgate.

    4 December, 2006 at 8:04 pm | Permalink
  5. OrderedChaos wrote:

    Fans should have no trouble deciding what to throw on the ice when they win… perhaps this is the team owners’ way to support the Cleveland fish-hawking industry?

    4 December, 2006 at 8:14 pm | Permalink
  6. dorgeloh wrote:

    hey, the walleye is a great fish, hold down on the dissing

    4 December, 2006 at 10:13 pm | Permalink
  7. Victor wrote:

    Could be worse. Could be The Big Green.

    6 December, 2006 at 2:29 am | Permalink
  8. Dave wrote:

    The Dan Gilbert crew has denied this to be fact. They said they are still in th process of selecting a name and there willbe an announcement with press conference within the next 7 days. Just because they got a patent on one name of many doesn’t mean they would use that name. They are actually smart in doing so because if they choose one of the names they patent they don’t have to buy from an owner.

    7 December, 2006 at 3:45 pm | Permalink
  9. Scott wrote:

    Team name isn’t going to matter anyway, with prices like they are now offering. Management is definitely deluded here. Glass seats for $60. $9 seats now $20. Its unfortunate because marketed correctly, even in a major league city, AHL hockey could be successful here again. Unfortunately they really missed the boat here. Do you think Joe Average is gonna regularly pluck down $30+ for a decent seat? I’m sure opening night will be packed, but by the middle of the season, it’s gonna be a sea of empty seats as usual.
    http://hfboards.com/showthread.php?p=7342821#post7342821

    14 December, 2006 at 1:41 pm | Permalink
  10. 19 December, 2006 at 8:40 pm | Permalink
  11. 1 February, 2007 at 5:23 pm | Permalink

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