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I giorni pi� freddi scaldano il pi� bene il mio cuore del hockey

Now because last night’s Versus’ broadcast meant national exposure and discussion of the new uni calamity, the league arrived prepared, trotting out impressive merchandise sales figures for the new Sabres’ sweater in particular and for NHL gear overall most especially (it’s up 85 percent over this time last year). A few qualifications about sales figures as defense for fashion crimes:

(1) Everybody loves a frontrunner — especially an undefeated one. These high-octane, highly entertaining Sabres almost certainly could take the ice in blue and gold sets of Depends and move them in great numbers at retailers.

(2) Once upon a time, out of the gate, the Anaheim Mighty Ducks had a comparably ludicrous logo that sold like hotcakes. We saw how that turned out.

(3) There is today a profitable niche market for the worst of sports fashion fads. In places all about North America one can find the non-institutionalized willing to fork over $400 or more to wear the Canucks’ hockey stick sweater or their violence-on-the-eyes ‘V.’

There is hope that what ultimately prevailed in Dallas can similarly succeed in northwestern New York. And I’d further hope that when the day arrives where a re-do of the threads in D.C. is launched the caretakers keep in mind these high fashion crimes against hockey humanity.

Our eyes don’t lie. Ugly is as ugly appears. And ridiculous ugly is unacceptably ugly to 30,000 otherwise supportive sets of eyes. The 30,000 petitioners at fixthelogo desperately want to bring the fashion fugitives in Sabres management to justice.

I do not know what happens to slugs buried under two feet of snow, but I do know that these SlugSweaters need to be buried under two feet of fashion salt.